When the entertainment industry gathered for the most anticipated venue launch in history, Freya orchestrated a week-long celebration that would set the standard for immersive experiences. From exclusive VIP previews and industry showcases to red carpet premieres and after-parties, every activation was meticulously designed to reflect the groundbreaking nature of this revolutionary venue.

Freya (for Madison Square Garden Company) and her team managed complex hospitality operations across multiple simultaneous events, coordinating celebrity talent logistics, media availability sessions, and bespoke VIP experiences that aligned with each brand partner's objectives. Behind the scenes, she executed seamless venue transitions, managed intricate technical requirements, and oversaw comprehensive guest services—ensuring that this landmark cultural moment unfolded flawlessly while allowing stakeholders to focus entirely on making history.

AREAS OF EXPERTISE Multi-venue coordination · Grand opening production · Celebrity & talent management · Media logistics · Brand activation · High-profile stakeholder coordination