FREYA GRANT | EVENT PRODUCER & VIP EXPERIENCE SPECIALIST
Freya brings 15+ years of high-stakes expertise across three core disciplines: event production, VIP experience design, and celebrity booking & management. She works directly with clients and teams—whether embedding within existing staff or assembling world-class production crews from her network of trusted professionals. Having led cross-functional teams and collaborated with agencies worldwide, Freya knows how to identify the right talent for each project and ensure everyone works in perfect harmony toward the client's vision.
Freya has built her reputation on delivering the "impossible" events that make an impact, no matter the size or scope. From managing 20 simultaneous events during Knicks and Rangers playoff series to orchestrating the grand opening of Sphere Las Vegas, she specializes in complex, high-pressure projects that require someone who can hit the ground running and deliver flawless execution across all three areas.
Event Production: Freya transforms visions into reality, whether it's large-scale productions for thousands or intimate experiences that create lasting connections. Her comprehensive approach covers everything from venue design and technical coordination to multi-day festivals and ground-up event infrastructure—consistently delivering experiences that resonate long after guests depart.
VIP Experience Design: Understanding that exceptional hospitality is both an art and a strategy, Freya curates bespoke journeys for high-value guests. From international itinerary development to onsite hospitality coordination, she ensures every VIP feels not just accommodated but genuinely valued—managing everything from arrival through departure with warmth, discretion, and meticulous attention to detail.
Celebrity Booking & Management: With deep industry relationships and strategic insight, Freya identifies, engages, and manages talent partnerships that create authentic value for both celebrities and brands. Whether booking podcast guests, coordinating celebrity attendance, or facilitating meaningful connections between talent and stakeholders, she delivers seamless collaborations that elevate brands while respecting artists' needs.
Whether clients need someone to design a celebrity partnership from scratch, manage a multimillion-dollar VIP program, or oversee end-to-end production logistics, Freya operates as an extension of their brand—with the discretion and professionalism high-profile clients expect. She spent over a decade delivering 350+ events annually, working with Fortune 500 sponsors and navigating complex stakeholder relationships that drive real ROI.
Freya doesn't just manage events—she architects experiences and assembles the dream teams to execute them. When clients are ready to work with someone who treats their project like her own reputation depends on it (because it does), the conversation begins.
Freya Grant
Event Producer & VIP Experience Specialist
