When Shaun White's Snow League needed to establish itself as the premier winter sports competition, Freya led the VIP experience strategy to create an inaugural event that would set the standard for luxury mountain hospitality. Working in Aspen's exclusive environment, she orchestrated a comprehensive guest journey that seamlessly blended high-performance athletics with the sophisticated hospitality expectations of discerning VIP audiences in one of the world's most prestigious ski destinations.

Freya spearheaded the development of bespoke VIP programming that captured the adrenaline of competitive snowboarding while delivering the refined luxury experience that Aspen's clientele demands. Leading her team through complex mountain logistics, she coordinated everything from exclusive viewing areas and premium hospitality to transportation coordination and après-event entertainment, ensuring the Snow League's debut established both athletic credibility and luxury event standards that would define the competition's future in the winter sports landscape.

AREAS OF EXPERTISE Luxury mountain hospitality · New event launch strategy · VIP journey design · Winter sports event production · High-altitude logistics · Premium guest services