When the New York Knicks and New York Rangers needed to bring playoff excitement directly to fans throughout the five boroughs, Freya led the event strategy and production team to create dynamic outdoor activations that transformed New York City into a celebration of Knicks and Rangers pride. Leading the initiative across multiple seasons, she directed mobile marketing campaigns, pop-up fan experiences, and street-level activations that brought the energy of playoff basketball and hockey to neighborhoods across Manhattan, Brooklyn, and beyond.

Freya spearheaded the complex logistics of multi-location outdoor events while simultaneously orchestrating enhanced in-venue experiences at Madison Square Garden and official viewing parties for away games. Her team managed everything from permits and vendor coordination to fan engagement activities and branded experiences, creating seamless connections between outdoor activations and premium MSG hospitality offerings. Under her leadership, the team delivered cohesive fan experiences that spanned from street-level engagement to luxury suite entertainment, ensuring every touchpoint captured the authentic spirit of New York sports fandom while maximizing fan participation across all playoff moments.

AREAS OF EXPERTISE Multi-location event coordination · Mobile marketing campaigns · Fan engagement · Viewing party production · In-venue experience enhancement · Sports marketing · Urban event logistics