WHO WE ARE

XO Co. are architects of extraordinary experiences.

Experts in event management as well as talent management and collaboration, integrating both to create unforgettable moments with flawless execution.

WHY WE ARE DIFFERENT

The XO Collective doesn't just plan events or create experiences – we reimagine how events & experiences should be delivered. By combining elite service with smart efficiency, we ensure every client receives true value alongside unforgettable moments.

WHAT WE DO

We curate every aspect of the event journey, delivering seamless 'Street to Seat' experiences for guests, VIPs, talent, and executives, including logistics, guest care, and personalized experiences.

Making every moment with your brand, extraordinary.

  • END-TO-END MANAGEMENT
    Ideation, development, management, and execution of VIP events.

    INVITATION TO FAREWELL
    Manage the entire journey ensuring a seamless and memorable experience from "street to seat."

    COMPREHENSIVE LOGISTICS
    Handle all event logistics including transportation, check-in, welcome, event connection, and programming.

    STAFF INTERACTION & DESIGN
    Coordinate staff interactions and design physical spaces that balance creativity with practical needs.

  • STRATEGIC TALENT CURATION
    Develop strategies to find and book the right talent, creating curated guest lists and connections.

    ON-SITE MANAGEMENT
    Manage talent on-site, ensuring key interactions, opportunities, introductions, and media moments.

    COLLABORATIVE OBJECTIVES
    Collaborate with other brands to meet all objectives.

    MEASURING IMPACT
    Track deliverables from talent, including ROI and data reporting.

XO & CO. DELIVERS

EXTRAORDINARY EXPERIENCES

Not just events, but curated moments that align with the brand’s objectives and talent.

INTEGRATED SERVICES

Combine event logistics and talent management to deliver a VIP/white-glove experience.

CONSISTENCY ACROSS EVENTS

Ensure brand consistency across all touch points and experiences.

COLLECTIVE SERVICES

Our services encompass white-glove event logistics, top-tier VIP guest care, talent coordination, and personalised experiences.

  • Manage logistics for company or VIP, including coordination between invested parties, travel, itinerary, on-site execution

  • Add PR elements through experiences and collaborations with other brands and events, beyond traditional and social PR.

  • Coordinate personal events, such as private premieres or charitable ventures, acting as an intermediary to pull everything together.

  • Provide top-tier, white-glove service for VIP guests, ensuring a seamless and memorable experience.

OUR PROCESS

  • We begin by collaborating closely with our clients to understand their vision and objectives. Through creative brainstorming sessions, we develop unique and tailored event concepts that align perfectly with your brand’s identity and goals.

  • Our team meticulously plans every detail, creating comprehensive timelines and strategies. We coordinate logistics, select venues, and partner with top-tier vendors to ensure that every aspect of the event is flawlessly organized and aligned with your brand’s objectives.

  • Identifying and securing the right talent is crucial to the success of any event. We curate a guest list and book high-profile talent, ensuring that the individuals we select will enhance the event’s impact and align with the brand’s goals.

  • Our design team brings the event concept to life, creating cohesive and stunning visual elements. From décor and lighting to staging and sound, we manage all production aspects to ensure a seamless and aesthetically pleasing experience.

  • We handle all pre-event logistics, including sending invitations, managing RSVPs, and arranging transportation and accommodations for VIP guests. Our team ensures that every detail is finalized and ready for a flawless execution.

  • On the day of the event, we manage all talent interactions and schedules. Our team ensures that talent engagements are smooth and impactful, coordinating key interactions and media moments to maximize their presence and contribution to the event.

  • We oversee the entire event execution, ensuring a seamless "street to seat" experience for all VIP guests. From managing staff interactions to coordinating logistics on the ground, we ensure that every guest has an extraordinary and memorable experience.

  • After the event, we gather feedback, measure success, and analyze ROI. Our detailed reports provide insights and recommendations for future events, ensuring continuous improvement and lasting impact for your brand.

WHY WE ARE PASSIONATE ABOUT EXTRAORDINARY EXPERINECES

MEMORABILITY OF UNIQUE EVENTS

73% of vivid memories are either first-time experiences or unique events. This demonstrates the significant impact that novel and extraordinary experiences have on memory retention and recall​

SOURCE: ideas.ted.com

INFLUENCE OF POSITIVE
MEMORIES ON BRAND LOYALTY

Neuroscience research indicates that positive emotional experiences associated with a brand can deeply embed in long-term memory, influencing future purchasing decisions and enhancing brand loyalty.

SOURCE: Neuron Strategix

BRAND RECALL AND DECISION-MAKING

Memories play a crucial role in shaping consumer preferences and behaviors. Positive experiences with a brand trigger associated emotions and shape the perception of the brand.


SOURCE: ExactBuyer Blog